TOOLS:
SQUARESPACE, FIGMA
TIMELINE:
4 WEEKS
ROLES:
La Courtepointe is a neighborhood bar and microbrewery located in Villeray, Montréal.
Known for its community-driven spirit, La Courtepointe wanted a website that reflects its welcoming atmosphere while promoting local events, collaborations, and seasonal menus.
The project aimed to create a bilingual online presence that communicates the bar’s story, values, and unique identity as a cultural gathering space.
Challenge
La Courtepointe aimed to establish a strong digital presence that served as a jumping board for their events, their menu, and their merch.
Strong Branding and simplicity was the name of the game here, easy to find information. and easy to update for the future.
The Challenge:
Clearly communicates La Courtepointe values and offerings
Strong local SEO for their events and local hub initiative
Simple to update
Approach
Due to the intention of staying simple and clear, the website followed conventional structure:
Hero section with strong branding answering the who, what and where
Gallery of their menu
Reservation section
Menu
Contact & Location
The visual system was inspired by the name La Courtepointe ("quilt" in French). I designed a series of branded backdrops using the restaurant's colour palette, drawing from the stitched patterns of a quilt to create a distinctive and memorable visual identity.
Results
In its first year online, La Courtepointe’s website received over 24,000 visits and 19,000 unique visitors, generating more than 34,000 pageviews.
Most users discovered the bar through Google search and direct traffic, showing strong visibility within the local community.The bounce rate averaged 78.8 %, consistent with quick-reference browsing behavior typical of hospitality sites, where visitors primarily check menu, hours, and event details. Overall, the site has become a key touchpoint for locals looking to explore the bar’s atmosphere and upcoming events.
ACHIEVEMENTS
Established La Courtepointe's first digital home, creating a central place for customers to discover the restaurant, its events, and its story.
Improved local visibility through SEO best practices and Google indexing.
Built a flexible content structure that makes future updates simple and scalable.
Extended the restaurant's warm, handcrafted brand identity into a cohesive digital experience.
REFLECTION
