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David Fontaine Gingras

Brand design, Figma Design, Framer development

David Fontaine Gingras

Brand design, Figma Design, Framer development

TOOLS:

Framer, Figma

TIMELINE:

1 month

ROLES:

Lead UX/UI Designer

SCOPE:

Brand Design• Development

Challenge

Challenge

David had too much great work and nowhere good enough to put it.

Years of styling, creative direction, editorials, campaigns, and collaborations without a digital home to showcase it. The budget was tight, but the ambition wasn’t. So I treated constraint as a design tool. Every decision had to earn its place, pushing the project toward the things that could create the most impact: clear structure, strong typography, reusable image grids, and a few memorable interactions.


The challenge was making David’s range easy to understand without making it feel overly organized. His work moves between styling, creative direction, commercial projects, publications, and personal collaborations. The site needed enough structure to guide people through it, but enough freedom to let the work keep its personality.

David had too much great work and nowhere good enough to put it.

Years of styling, creative direction, editorials, campaigns, and collaborations without a digital home to showcase it. The budget was tight, but the ambition wasn’t. So I treated constraint as a design tool. Every decision had to earn its place, pushing the project toward the things that could create the most impact: clear structure, strong typography, reusable image grids, and a few memorable interactions.


The challenge was making David’s range easy to understand without making it feel overly organized. His work moves between styling, creative direction, commercial projects, publications, and personal collaborations. The site needed enough structure to guide people through it, but enough freedom to let the work keep its personality.

Approach

Approach

I began with a client interview to understand how David described his own practice, which work mattered most, and how he wanted potential collaborators and employers to move through the portfolio.


I then conducted a lightweight competitive analysis of fashion, styling, and creative portfolios. The goal was not to imitate the category, but to identify recurring patterns: where minimalism helped the work, where it became anonymous, and how different portfolios handled large, inconsistent image libraries.


From there, I explored several visual directions before narrowing the system around a simple principle:


Keep the interface quiet. Make the structure distinctive.


Rather than adding decoration, the identity would come from typography, spacing, repetition, subtle motion, and the way projects were composed

I began with a client interview to understand how David described his own practice, which work mattered most, and how he wanted potential collaborators and employers to move through the portfolio.


I then conducted a lightweight competitive analysis of fashion, styling, and creative portfolios. The goal was not to imitate the category, but to identify recurring patterns: where minimalism helped the work, where it became anonymous, and how different portfolios handled large, inconsistent image libraries.


From there, I explored several visual directions before narrowing the system around a simple principle:


Keep the interface quiet. Make the structure distinctive.


Rather than adding decoration, the identity would come from typography, spacing, repetition, subtle motion, and the way projects were composed

Visual Direction

Visual Direction

The visual identity was intentionally restrained.


I developed a minimal color palette, typography system, and simple wordmark that could frame the photography without competing with it. The goal was not to create a loud personal brand around David, but to give his work a recognizable environment.


The design uses strong typographic hierarchy, generous spacing, and subtle graphic details to create personality through repetition rather than decoration.


A limited palette keeps attention on the imagery, while the typography gives the site an editorial rhythm that connects naturally to David’s work in fashion.

Working with restraints

Every detail had to earn its place.

With a limited budget, the focus stayed on the parts of the website that mattered most: clear navigation, flexible image grids, strong typography, and a small set of custom interactions.


Reusable components kept the build efficient, while subtle motion and unexpected hover states gave the portfolio its personality. The result was a site that felt custom and memorable without relying on complexity.

EXPLORE Live website

What I’d do differently

A memorable portfolio still has to help people make decisions.

Looking back, I would spend more time balancing expression with conversion. The site was designed to give David’s work a distinct home, but many visitors arrive with a specific goal: an employer looking for commercial experience, a brand assessing creative direction, or a collaborator trying to understand his taste.

Today, I would structure those journeys earlier in the process. Make sections on the home page for each type of visitors. I’d keep the moments of personality that make the portfolio memorable, while making it faster to understand David’s role, find relevant work, and move from interest to contact. Even curated portfolios like this should use best practices, funnels towards CTA's and strong information hierarchy.

Taking New Clients at the moment.

Taking New Clients at the moment.

A fit for every project.

A fit for every project.

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